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October 11, 2000
Orlando, FL
Contact
Wilma Williams, Investor Relations
Galaxy Nutritional Foods
407/855-5500
wwilliams@galaxyfoods.com
Jennifer Colbert, Robert Rinderman
Jaffoni & Collins Incorporated
212/835-8500
gxy@jcir.com
GALAXY FOODS STRATEGIC MARKETING CAMPAIGN TO TARGET UNTAPPED WEST COAST MARKETS
- Production Capacity Enhanced with New Equipment in Conjunction with Increased Product Demand -
ORLANDO, Florida (October 11, 2000) - Galaxy Foods Company (AMEX: GXY), a leading producer of nutritional, health-promoting dairy and dairy related alternatives for the retail, foodservice and industrial markets, today announced strategic initiatives designed to enhance brand awareness and explore new avenues for growth.
On October 9th, Galaxy embarked on a marketing strategy focused on broadening the Company's market penetration in key West coast markets. The campaign consists of a combination of television, radio and print advertising that is designed to increase consumer awareness of the Veggie brand, encourage product sampling and repeat customer purchase of Galaxy's products.
In conjunction with the entrance into these markets, the Company announced that several key pieces of new manufacturing equipment have arrived and are being integrated into the Company's 140,000 plus square foot facilities in Orlando, Florida. The new equipment is expected to increase production capacity to meet growing consumer demand in new and existing markets.
Galaxy Chief Executive Officer, Angelo Morini, commented, "Galaxy's new equipment will allow us to explore new avenues of growth for the Company now that we have increased production availability. To capitalize on the expanded capacity we plan several new product offerings, such as our 8-ounce milk containers designed for the foodservice market. These nutritious beverages are available in chocolate and original flavors. Customers to date include New York State Retirement Homes, the University of Central Florida and FEMA (Federal Emergency Management Agency) - for their emergency ration packs due to the stable shelf life of this unique product."
About Galaxy Foods Company
Galaxy Foods Company is a leading producer of health-promoting dairy and dairy
related alternatives for the retail, foodservice and industrial markets. The
Company's plant-based products are low or no fat (no saturated fat), have no
cholesterol and no lactose and contain more vitamins and minerals than conventional
dairy products. Galaxy products, available at health food stores and grocers,
are part of the nutritional or functional food category, the fastest growing
segment of the retail food market. Galaxy brand names include Veggie Milk,
Veggie Slices, formägg®, Soyco®, Soymage®, Wholesome
Valley, and Lite Bakery®. For more information, please visit the Company's
web site at www.galaxyfoods.com.
This press release contains "forward-looking" statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, or other factors which may cause actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Readers are cautioned not to place undue reliance on those forward-looking statements which speak only as of the date hereof. The company undertakes no obligation to release publicly any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect unanticipated events or developments.